10. Improved look of Obituary
Because too much space is wasted, when a lot more information could be displayed.
Because the already existing assets could be reused.
Because icons are a lot more intuitive and transcend the language barriers (also help with translation: no need to adjust width or worry something might not fit).
If naming and more elaborate explanation for Icons is needed – the tooltips will save the day!
Edit: Damn, only after I posted pics did I realise there is no space for scrollbar.. T_T