Maybe offer the possibility to change it after a longer time without success (this change in plans may then lead to a small morale drop – which is something a player would only choose if he realises he cannot fullfill the current ambition any time soon).
I would prefer this. The only ambition I’ve failed thus far was the earn 50,000 crowns one. I was 1,000 crowns off when the ambition timer ran out, lol.
